👋 Connections Corner
Another great month of meeting new, exciting and interesting people at a range of events around the Derbyshire area. Big shout out to Jaz Greer and his new Enterprise Cafe event that occurs every month at 58i in the centre of the city. This month I had a fantastic chat with Ashley Miller from HSBC who enlightened me with how the juggernaut of the banking world is looking in to ways they can better support local businesses. We somehow digressed on to the question of if you won the lottery, would you ever tell anyone exactly how much you won?
We both would not!
As is customary for my monthly visits, or as I like to call it, my social life, I spent another warm afternoon at Been Networking, always brilliantly hosted by Ian Pownall. This month I enjoyed chewing the fat with Elizabeth Crump, who came all the way from Pennsylvania. Shows how popular this event is becoming and fantastic the community is. I also enjoyed meeting Alex Meadows, Stephanie Moore and Evelyn Brink, whilst catching up with Julie Anne Dethierry and Fatma Abidi. A brief hello with Alice Greenway who I hope to properly chat to at the next event.
I spent the tail end of the event chatting away with Des Coleman, who kept mentioning something about the forecast being sunny, but I have no idea what he was on about.
Joking aside, Des and I had an enjoyable natter about our pasts and the commonalities they shared. Mainly both being drama school graduates who enjoyed partying in our 20’s. However he found roles in Eastenders and Is Harry on the Boat whilst I found the late night haunts of Camden Town. The cool thing about these moments we all share at events are often the fact we mention business for a nanosecond and then truly connect with people over the less mundane aspects of life. He departed leaving me with a rather blue joke that has no place on this newsletter, though I did respond in kind.
My final venture of this month was to the Ashby Connect where I enjoyed catching up with regulars on the circuit Imran Ahmed, Mark Harris and Vicki Walker. Vicki in particular works for the EMCRC, The East Midlands Cyber Resilience Centre, and through this connection, Jamlis Web is proud to support and promote the good work they do, all for FREE, to keep you safe online.
Which we really like!
The following sections are all information and tips we have found from great sources to help you make the most of your online presence and your business whilst supporting your people.
💥 Who Are Jamlis Web?
For readers who still don’t know who we are, Jamlis Web is a new web design, build and host company that was founded by people that felt premium quality websites were overpriced and out of reach for many people who really needed them.
On average, there are 800,000 new businesses incorporated every year in the UK and only 25% of them are founded by people from lower socio-economic backgrounds even though around 56% of the UK identify as working class. This disparity is evidence that social mobility is still to be improved and support must be in place to create a level playing field.
We think all startups should have access to the digital tools and support they need to actually compete with newly formed competitors that come with financial backing. This is why we offer our packages at affordable prices and with instalment plans so every great idea has the chance to be realised.
Read more about social mobility and how the government intends to support and implement strategies to help open up opportunities to all people in their published policy paper, ‘State of the Nation: Local to national, mapping opportunities for all‘.
If you are a startup looking for a bespoke website that captures your brand identity, message and key focus and helps you stand out from the rest, then come and talk to us at Jamlis Web and we will be more than happy to offer guidance and support.
🧠 Advice for the Month
This month’s mini advice is a weekly checklist for 2025 website success. Further info and data sources are below the infographic.
Data Sources
Post one blog or update page content
Regularly publishing or updating content signals to search engines that your site is active, which can help improve rankings and keep your audience engaged.
Google Search Central – How Search Works
Review analytics for top/low-performing pages
Monitoring performance helps identify what’s resonating with users and what needs improvement, guiding smarter content and marketing decisions.
Google Analytics Help – Analyse Content Performance
Run a mini SEO check (broken links, metadata)
Fixing broken links and optimizing metadata helps maintain site quality, user experience, and crawlability, all of which impact SEO.
Moz – Technical SEO Site Audit Guide
Add one internal link to an older blog post
Internal linking strengthens site structure, helps distribute link equity, and keeps visitors engaged longer by guiding them to related content.
Ahrefs – Internal Linking for SEO
Respond to reviews & social comments
Engaging with feedback builds trust, boosts brand reputation, and can positively influence potential customers’ decisions.
BrightLocal – Importance of Responding to Reviews
Backup your site or confirm it’s auto-backed up
Regular backups protect your website data from loss due to hacks, crashes, or human error, ensuring business continuity.
WordPress.org – Backing Up Your Site
🌐 Google & Tech Updates
Google Search Volatility Hits in June 2025: What You Need to Know
June 2025 saw multiple waves of unannounced search ranking turbulence, likely tied to AI-enabled tweaks and SERP layout experiments.
Key highlights include:
🔄 Multiple volatility spikes began on June 4, resurfaced on June 9, and peaked June 16–18, according to SEMrush Sensor, Mozcast, Wincher, and other rank trackers.
📉 Desktop, mobile, and local listings were affected. Mobile search especially saw dramatic swings, including erratic map pack changes.
👀 Stable rankings, lower clicks: Many sites retained ranking positions but lost click-throughs, suggesting Google’s AI overview panels are capturing attention before users click through.
🚨 Local SEO impacted: Some businesses dropped out of Maps temporarily, only to return slightly shifted in rank or presentation.
🤖 Likely causes include layout testing and increased AI integration (AI Overviews, SGE), rather than traditional core algorithm changes.
Tip
Audit your site in Search Console for any CTR drops or impression disparities. Review Core Web Vitals, schema presence, and UX to stay resilient during this unpredictable period.
Impact of the June 2025 Google Algorithm Update on SEO Rankings
💡 Website Inspiration Station
Elevate User Experience with Lottie, Micro-Motion & 3D Accents
Modern website design thrives on subtle motion and 3D-enhanced interactivity to create immersive experiences without sacrificing performance.
Consider exploring these trends in your next redesign:
🎨 Lottie-powered micro-interactions
Delight users with lightweight JSON-based animations. Hover effects, scroll-triggered icons, loading states and more without major page bloat
🔄 Scroll-responsive animations
Create dynamic narratives by animating elements as users scroll, like Webflow showcases, combining storytelling and navigation fluidity
🌟 Interactive lighting & micro-motion
Implement soft glow effects on buttons or highlights to guide attention and improve usability through tactile visual feedback
🌀 Subtle 3D depth accents
Add lightweight 3D elements such as icons, hero images, or navigation cues, that complement layouts without overwhelming load time
These techniques deliver a modern, responsive feel while respecting performance. Use LottieFiles or Creattie for free animation assets
Check out the 14 latest web design trends from our friends at Fit Design.
🚀 SEO Strategy Spotlight
Zero Click & AEO Focus for July
As search behaviour shifts, this month we’re spotlighting Answer Engine Optimization (AEO), which boosting visibility even when users don’t click. With over 65% of searches ending in zero-clicks globally, and projections reaching 70% in 2025, AEO is essential for maintaining brand presence in SERP features like AI Overviews, Featured Snippets, and “People Also Ask” boxes.
Why AEO matters:
🚀 Brands earn impressions from zero-click answers through optimized schema and clear, direct content.
🎯 AEO emphasizes structured data (FAQ Page, HowTo, LocalBusiness schemas) and conversational Q&A formats, aligning with modern search AI.
📈 It also supports brand awareness even without organic clicks, as users see your name in knowledge panels and AI summaries.
Mini Case Study: BlakSheep Creative
Challenge
Losing visibility as zero-click results dominated keyword SERPs.
Action Taken
They implemented AEO by adding FAQ and HowTo structured data, reorganizing content into question-first headings, and succinctly answering in the first 50–100 words.
Outcome (In just three months)
+40% increase in appearances within zero-click answer boxes
+25% rise in brand mentions in AI-driven overviews
This Month’s Action Plan
- Audit key pages for zero click feature potential.
- Add question-based headers and schema markup.
- Measure SERP feature impressions and brand visibility via Search Console.
By optimising for AEO, you capture attention even when users don’t click. Keeping your brand top-of-mind.
Click this link to read more at Single Grain.
⚖️ What Businesses Need to Know
🏭 New UK Industrial Strategy & Energy Bill
What’s happening
On June 22, the UK government launched a decadal industrial strategy (2025–2035), offering up to 25% electricity cost savings for ~7,000 energy-intensive firms from 2027. It also aims to cut regulatory burden, boost R&D, address skills shortages, and increase British Business Bank investment.
Why it matters
Businesses facing high energy costs can plan ahead to benefit from relief, while access to funding and streamlined regulation offer long-term growth potential.
Read More at Reuters.
💧 Water (Special Measures) Act 2025 – In case you missed it!
What’s new
Came into force February 24, 2025, empowering Ofwat/Natural Resources Wales to restrict executive bonuses and even imprison CEOs for compliance failures in water management.
Why it matters
Even non-water firms in contracted supply chains must enforce stricter environmental and compliance standards—which raises governance expectations and legal risk throughout the supply network.
Action Steps for Businesses
- Energy intensive operations
Evaluate eligibility and plan for bill relief; begin energy audits now. - Environmental governance
Review supplier contracts and compliance protocols to ensure alignment with the new Act.
Staying on top of these shifts will help you unlock financial support and reduce compliance risks as UK legislation evolves.
Further information can be found at Gov.UK
📈 Insight of the Month
The Power of Online Reviews in 2025
Online reviews are a critical driver of brand reputation, SEO performance, and sales conversions. Businesses that actively manage and respond to reviews are more likely to win customer trust and loyalty.
Why Reviews Matter
- 90% of consumers say online reviews influence their buying decisions.
- Businesses with 4+ star ratings see 30% more conversions on average.
- 70% of consumers trust a business more if it responds to reviews—positive and negative.
2025 Trends
- Google’s AI Overviews increasingly pull from review content, making star ratings and review text vital for appearing in search.
- Platforms like Trustpilot and Google Business Profile are now factoring review responsiveness into visibility scores.
- New AI tools allow businesses to automate personalised, empathetic responses without sounding robotic.
Action Steps
- Use insights from reviews to guide product or service improvements.
- Set up alerts for new reviews across key platforms.
- Respond publicly within 48 hours. Even just to say thanks.
😊 Healthy You, Healthy Business
Fun Ways to Boost Team Wellbeing
Injecting fun into workplace wellbeing helps reduce stress and builds stronger bonds. Here are some engaging activities and games to try:
Virtual or In-Person Escape Rooms
Encourage teamwork and problem-solving in a relaxed, playful environment.
Lunchtime Trivia or Quiz Sessions
Short, friendly competitions boost morale and give a mental break from work.
Office Scavenger Hunts
Promote movement and laughter by challenging teams to find quirky items or complete fun tasks.
“Wellbeing Bingo”
Create bingo cards with activities like “Take a 5-minute walk,” “Share a gratitude,” or “Try a breathing exercise.” Reward winners with small prizes.
Dance or Stretch Breaks
Play upbeat music for quick group dance-offs or guided stretches to re-energize the team.
Pet or Hobby Show-and-Tell
Let colleagues share a bit of their life outside work to foster connection and smiles.
These light-hearted initiatives make wellbeing accessible and enjoyable, creating a happier, healthier workplace.
🛠️ Tool of the Month
Notion AI: Your All-in-One Productivity Partner
Notion AI is revolutionising how businesses manage projects, knowledge, and collaboration by combining Notion’s versatile workspace with advanced AI capabilities. Whether you’re drafting content, summarising meetings, or brainstorming ideas, Notion AI streamlines workflows and boosts productivity.
Key Benefits
✅ Smart Content Generation
Instantly create drafts, emails, or reports, saving valuable time.
✅ Intelligent Summaries
Convert lengthy meeting notes or documents into concise, actionable summaries.
✅ Task Automation
Automate routine tasks like to-do lists, reminders, and project outlines.
✅ Collaborative Workspaces
Keep teams aligned with shared, easily editable pages enhanced by AI assistance.
With an intuitive interface and AI-powered features, Notion AI helps teams work smarter, not harder.
💻 Clever Coding
Content below from CodePen
Check out the June #CodePenChallenge
This month is all about shapes and lines.
When it comes down to it, that’s all a design is: some shapes and lines. So, spending some time playing around with them can help you build new design skills and pick up some new front-end tricks.
Each Monday this June we’ll have a new design prompt for you, plus lots of ides and resources to help you shape up your CSS, JS, and SVG skills.
Check out this Squircle TV from Michael Gehrmann.
Check out all entries for June.
🔄 Previously on Jamlis Web…
Want to find our more information on all things websites, business and looking out for one another? Then why not check out our blog section which has a range of articles covering the things you need to know.
Most recent highlights include:
Social Mobility: Empowering Startups with Accessible Web Solutions
How to Start an Online Store in the UK
Why a £99 Website is Bad for Business
💬 Tell Us What You Think!
So that is the end of our second Jamlis Scroll Down. We hope it has been engaging and above all informative. We thought we would shorten it a little this time to make it easier to digest and did our best to minimise jargon. So, let us know your thoughts on how we can improve this and focus on the stuff you want to hear about.
Which section interests you the most?
Which bored you the most?
What would you like to see added as a regular feature?